Z DENTAL
Corporate Wellness · For Self-Funded Employers
The Cleaning Swap
Turn an unused benefit into year-round prevention.
Roughly 60% of your employees never use their second covered cleaning. You pay
for the benefit anyway. Give them a choice at open enrollment — and convert that wasted
spend into a clinically-validated home-care kit they'll actually use every day.
~40%
of employees use their covered cleanings — the rest is paid-for and unredeemed
9%
use their full annual dental maximum (Artemis Health)
90%
daily adoption when a device is provided, not just recommended (BMC Oral Health, 2024)
The Choice, at Open Enrollment
Your plan keeps administering benefits exactly as it does today. The employee simply picks one of two options.
Option A — Status Quo
Keep both cleanings
- Two covered cleanings per year
- Most employees skip the second one
- No change to home-care habits
Plan cost (2 cleanings): ~$182
Most pick this
Option B — The Swap
One cleaning + Z Dental kit
- One covered cleaning per year
- Z Sonic Pulse toothbrush + Water Flosser, shipped home
- Daily prevention, used by 90% of recipients
- Optional family kits & custom company branding
Plan cost (1 cleaning + kit): ~$160
$69.20· min 100 units
The kit costs less than the single cleaning it replaces (~$91 plan-allowed).
The swap is cost-neutral-to-positive on day one — then the prevention compounds.
Employers with high preventive utilization see 16% lower total dental claims
and 86% less spending on major/restorative work (Guardian, 6-year analysis).
Per-employee pricing applies to orders of 100+ kits. Smaller employers can be aggregated by their carrier into a 100-unit pool to qualify.
Why now — the open-enrollment window
The offer lives
inside annual open enrollment, framed as
"use it or lose it" on your
second cleaning. That gives employees a real, recurring deadline to act — not an always-on
benefit that's easy to ignore. It plugs into the decision moment your people already have on the calendar.
The ROI the Insurers Have Already Proven
Preventive oral care doesn't just help teeth — it lowers downstream medical claims.
| Source | Finding |
|---|
| Guardian Life (2011–2017) | 16% lower total dental claims; 86% less major/restorative |
| Cigna OHIP | $8–$50 saved per $1 spent on preventive dental care |
| Aetna DMI | Single employer saved $621,000 in one year |
| BMC Oral Health (2024) | Device provision lifts adoption from 41.9% → 90% |
Clinically sound: most low-risk adults don't require two cleanings a year. Redirecting that visit
to consistent daily home care maintains — and often improves — oral health.
See if the swap fits your plan.
15 minutes to walk your benefits team through the model and the data.
Paul Zajas · Founder, Z Dental
888.228.7706 · zdental.com
Chandler, Arizona