The definition of insanity is doing the same thing over and over and expecting members to start flossing.
Almost everyone brushes. Only about one in three American adults flosses every day. The Flossing Revolution puts a water flosser or an electric flosser in your members’ hands — at little or no cost to your company.
Brushing was never the problem. Flossing is.
For decades the dental industry has worked to hold restorative costs down and keep premiums in line — posters, pamphlets, free samples at every cleaning. Until members actually clean between their teeth, that number won’t move.
Why members say they don’t floss
String floss isn’t working. The answer is an easier tool — and a reason to pick it up.
Two doors, not one.
Each member chooses the flosser that works for them. Either one gets past most of the reasons people give for not flossing.
Water flosser
Flossing without the floss. No fingers in the mouth, and it reaches around braces, bridges and implants where string can’t.
Electric sonic flosser
A different angle on the same job — for the member who tries water and decides it isn’t for them.
Water flossers, generically — 2025 systematic review.
What your members see
With your promotion number, members order a sonic toothbrush of their choice at the discounted price and add the flosser of their choice.
| Product | Regular price | With your promotion number |
|---|---|---|
| Z Sonic Pulse | $69.95 | |
| Z Sonic Professional | $99.95 | |
| Water Flosser | $69.95 | |
| Electric Flosser | $69.95 |
The flosser of the member’s choice is funded at $10 — by your company, the employer, or the member.
Four ways to fund it
Pick the one that fits your book of business. The program is the same underneath — the only question is who covers the $10.
The flosser is free
You fund the $10, the employer funds it, or you split it $5 and $5. Members buy a sonic brush at the discounted price and receive a free flosser of their choice.
They never see the $10 — only a product you put in their hands.
The member pays the $10
A sonic brush plus the flosser of their choice: $79.95 with the Z Sonic Pulse, $109.95 with the Z Sonic Professional.
No cost to your company at all.
Forgo one cleaning
For self-funded groups of 50+ employees. The group drops one of the two routine cleanings it pays for each year — about $91 on average — and funds devices instead.
A Z Sonic Pulse and flosser of choice for $76.40, or a flosser alone for $52.40. Fulfillment and shipping to employees’ homes included.
A custom program
Tell us what your groups need. If it raises flossing rates and lowers restorative costs, everybody wins — and we’ll build it with you.
On option 3: a 2018 Cochrane systematic review found that for adults who see a dentist regularly and don’t have serious gum disease, routine cleanings every six months made little or no difference to gum health compared with less frequent cleanings. Members with active gum disease keep their schedule — this is care stratified, not care cut.
Lamont T, Worthington HV, Clarkson JE, Beirne PV. Routine scale and polish for periodontal health in adults. Cochrane Database of Systematic Reviews 2018, Issue 12.
Why we discount the brush, not the flosser
Almost everyone brushes; few people floss. Discount flossers and you mostly reach the people who already floss — about a third. Attach the flosser to the brush everyone already buys, and you reach the members who don’t.
And because they paid for the brush, the flosser isn’t a handout. They have money in it, which is exactly why it gets opened.
Bonus: product back to you
For every 20 combo sales to your members, we send you a free Z Sonic Pulse and the flosser of your choice — shipping included. Use them at benefit fairs and open enrollment, for high-risk members, to win new groups, or in charitable giving programs.
How the program runs
- Offer the discounted price twice a year, in two-month windows you choose.
- A four-week grace period after each window catches late orders.
- We issue a promotion number for each window for you to share with members.
- Product ships blank by default; your logo goes on the devices once volume warrants it.
Your sales force gets a finished kit
Once you choose an option, we build custom presentations — video and printed handouts — so your reps can take the program into their group meetings without starting from scratch. We’ll also join Zoom calls or meetings with your key people to walk through it.
Proven fulfillment, since 1997
Fair questions. Straight answers.
What does this cost us?
Between nothing and $10 a member, depending on which of the four options you pick. Option 2 costs your company nothing at all.
Will members actually use it?
That is the honest open question in all home care, which is why the offer is built around an easier tool and a member who has money in it — not around asking people to try harder at a habit they have already rejected.
How solid is the evidence?
Exactly as solid as shown here and no more. These are associations from peer-reviewed and government datasets, not a trial of this kit. We will hand your clinical team every source.
Can it carry our brand?
Yes. Product ships blank to start; your logo goes on the devices once volume warrants it.
Book a call with Paul.
One short call is enough to see which of the four options fits your book of business.
Pick a time with Paul
Choose a slot on his calendar and you’ll get a confirmation with a video link right away. Prefer the phone? Call or email and Paul will get you on the calendar the same day.
Book a time with Paul Call 888.228.7706 Email Paul