Preventive oral health, engineered & fulfilled in the USA since 1997.
For nearly three decades we've put quality oral care in people's hands — supplying dental practices, powering insurance-plan member programs, and equipping the organizations that serve their communities.
Products for your practice.
The dispensing catalog practices have trusted since 1997 — brushes, floss, sonic devices, and custom-imprinted brushes that send your name home with every patient.
Browse the catalog → 02 · Health Plans & InsuranceMember programs that bend claims.
Co-branded preventive programs — sonic brush + water flosser kits, fulfilled in-house — that turn a benefit checkbox into a daily habit.
See how we partner → 03 · Nonprofits & CommunityPrevention for the people you serve.
Bulk preventive supplies and kits for community health programs, missions, and nonprofits — at volume pricing that respects your budget.
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The products behind four hundred thousand better routines.
Fifty-five products, engineered for dispensing and fulfilled from our own facility in Chandler, Arizona — from the Z Sonic Pulse and water flosser to the everyday brushes practices hand out by the case.
Since 1997, the quiet partner behind dental-plan member engagement.
We've been the in-house fulfillment partner for dental plans — commercial, federal, and association — since 1997. Member-engagement programs, group benefit drops, FEDVIP brochures, white-label oral care. If you've handed a sonic toothbrush or water flosser to a member in the last decade, there's a good chance it came from our Chandler facility.
Three ways we work with plans
Employer-paid group buys
Your group sales team sells employers on co-branded oral-care kits as a wellness benefit — gifted at onboarding, open enrollment, anniversaries, or holiday moments. Custom imprinting available.
Member discount programs
Offer your members the Z Sonic Pulse & Water Flosser combo at a member-exclusive price — a real, redeemable benefit promoted through your existing member channels.
In-lieu-of-cleaning swap
At re-enrollment, members choose: their second annual cleaning, or a Z Dental kit shipped home. Daily prevention 365 days a year for the cost of one office visit.
We don't compete with your team — we equip them. Co-branded packaging, drop-shipping, member portals, claims-integrated benefit drops. The infrastructure is already built.
How one campaign turned into a multi-account engine.
We can't tell you the carrier — but we can show you what happened.
One East Coast insurance partner. One member-engagement program. Ten times the expected uptake — and two reorders since.
An oral-health benefit that pays for itself.
For self-funded employers, oral health is one of the most underused levers in your benefits stack. Most employees skip their second cleaning. We turn that into a year-round prevention program at a fraction of what an unused cleaning would have cost.
The Choice Model
At open enrollment, employees pick: keep their two cleanings, or take one cleaning plus a Z Sonic Pulse & Water Flosser kit shipped home.
- Kit cost ($69.20, min. 100 units) is less than a single plan-allowed cleaning — the swap is cost-neutral to positive on day one.
- Device provision drives daily adoption from 42% to 90% (BMC Oral Health, 2024).
- Custom co-branding available — your company logo, seen twice a day, in every employee's home.
- Plug-and-play with self-funded plans administered by Aetna, Cigna, BCBS and others.
| Guardian Life · 6-yr employer study | 16% lower total dental claims |
| Guardian · major / restorative | 86% less spending |
| CDC · US productivity lost to dental disease | almost $46 billion / yr |
| Per-employee program cost | $69.20 · min 100 units |
Shipping beats recommending. The evidence is overwhelming.
Recommending a device produces noise. Putting one in someone's hand produces behavior change. Every credible study on oral-care adoption finds the same thing.
Get people flossing.
Z Dental publishes Improving Dental — an evidence-first oral-health library. Plain-language articles on flossing, gum disease, and the mouth-body connection, every claim traced to its primary source: CDC, Cochrane, peer-reviewed research. No products. No pitch. Just the case for prevention, written so a benefits director, a hygienist, or a parent can use it.
improvingdental.com · Free · CitedCleaning between your teeth
Only about 1 in 3 US adults flosses daily. Why it matters, why people quit, and what the research says actually helps.
Read on improvingdental.com → Gum diseaseGum disease, explained
About 42% of US adults over 30 have it, and the early stages are essentially painless. Stages, warning signs, and what reverses it.
Read on improvingdental.com → Mouth & bodyYour mouth and your body
Gum disease doesn't stay in the mouth. The associations with heart disease, diabetes, pregnancy, aging, and medical cost.
Read on improvingdental.com →A silver Mercedes in the driveway.
New Hampshire · Spring 1997
In the spring of 1997, a silver Mercedes pulled into Paul Zajas's driveway in New Hampshire. Two men got out — representatives from a German-owned manufacturer's American line in Massachusetts. They had driven up because Paul had written to them. He had no dental-industry credentials. By the end of the afternoon, they had agreed to supply Paul with product off two of their idle molds and decided to bet he could sell it.
The brushes sold. The orders came in. Since 1997, that bet has produced four hundred thousand devices, thirty-five insurance partnerships, and a quiet distribution center in Chandler, Arizona that ships preventive kits bigger competitors say can't be shipped.
Fifteen minutes to see if there's a fit.
Whether you're a health plan exploring member-engagement programs, or an employer modeling the ROI on an oral-health benefit — the conversation starts the same way: a fifteen-minute call to understand what you're trying to do.